Read-along with Bollywood

Imagine for a moment that you wake up and were unable to read, what would be the consequences in your life? In India alone, 740 million people are weak readers or illiterate. They cannot read simple text which makes ordinary tasks such as reading medical prescription a challenge. By pioneering a concept called 'Same-Language Subtitling' Brij Kothari has taken India's love of Bollywood and turned watching films with subtitles into improving literacy across the country.